Workshop: Your Story for Inspired Marketing

Leverage your artistic story through inspired promotion to showcase you and your art.

Challenged to market yourself consistently and effectively? Make self-promotion habit-forming—in a good way. Working artists who are busy making art often let their own marketing priorities fall to the wayside. Explore how to apply your creative instincts to promote your work, book opportunities, and raise awareness as you tell your story. Workshop attendees should bring their bio and headshot, and be ready to network with peers. You’ll leave this session armed with your own promotional goals, tactics, and deadlines.

About Yvonne Hudson

Yvonne Hudson mines her lifelong passion for music, theatre, and writing to create imaginative PR, branding, and communications solutions for individuals and organizations. A co-principal of New Place Collaborations, Yvonne has supported fundraising, alumni relations, and admissions in higher education and the arts in New York, Pittsburgh, and DC. In Western PA, she now works with PICT Classic Theatre, Crisis Center North, Bayer Center for Nonprofit Management, and Pittsburgh Shakespeare in the Parks, having also marketed nonprofits including Pittsburgh Festival Opera, Pittsburgh Symphony, Carnegie Mellon College of Fine Arts, and University of Pittsburgh Theatre Arts and its Shakespeare programs. A Point Park University alumna, Yvonne earned an M.A. in arts management at the University of Pittsburgh. Among her stage performances, her play “Mrs. Shakespeare” is the longest-running solo portrayal of the playwright’s wife. She has received GPAC grants for several performance and artist opportunity projects. Yvonne writes for Pittsburgh in the Round.