The MAM Speaker Series Presents: Aubrey Bergauer

For decades, classical music has bemoaned its decline and aspired to bring in new attendees. But one orchestra has been changing this narrative, doubling its audience over the last five years, nearly quadrupling its donor base, and adding concerts to accommodate the demand, all while delivering surplus budgets to better fund the art and the mission. With research and data showing the music itself isn’t the problem, and the solutions aren’t just for millennials, Aubrey Bergauer, who led the California Symphony to this trend-defying growth, will share the three pillars of this success: listening to user experience research, designing for customer loyalty, and focusing on diversity. Hailed by San Francisco Chronicle as a “dynamic and innovative administrator” and praised by Wall Street Journal for leadership which “points the way to a new style of audience outreach,” Bergauer demonstrates how these strategies create not only relevance, but a thriving future for any orchestra.