Pittsburgh's Audience Outlook Monitor Data: A Community Learning Webinar

When the coronavirus pandemic first shuttered the arts and culture industry, the primary question that lingered in the minds of arts leaders was how to safely reopen as soon as possible. Arts research consultancy WolfBrown quickly led the way by creating its internationally utilized COVID-19 Audience Outlook Monitor.

The Arts Council, along with 27 local arts organization participants, is excited to present more than a year’s worth of audience survey data that we hope will help guide our community to safe reopening, reestablish programs, and more.

This webinar will review the summary report of this research project, which will be released in early July.
Key takeaways include:

Demand for live events and comfort in venues
When do audiences/visitors plan to return including differences by organization type
Attitudes towards vaccination and health safety measures
Readiness to return after vaccination and factors that are holding respondents back including differences by age and vulnerability
Key health safety information to communication
Demand for and interest in digital programming
Summary of preferences for digital content by genre
Breakdown of respondent demographics
Impact of having a vulnerably family member on readiness to return