How to Get People to Care about What You're Selling

In this 2-part workshop, we’ll teach you how to find your target audience and put yourself in their shoes. We’ll help you tailor your branding and messaging to their pain points and interests to motivate them to buy. This isn’t some pay-to-download, pre-packaged class full of buzzwords and idealism. This is practical advice and in-session solutions from people who get it.

WHAT TO EXPECT

Listen: we know you’re strapped for time, and from 6pm-8pm you’d rather be having dinner, hanging with loved ones, watching Netflix, or doing absolutely nothing. So, we’re going to make the most of these 2, two-hour sessions. We won’t just lecture at you; we’ll stop throughout for questions, breakout sessions, and hands-on exercises. And if you’re so bold as to submit your own website or marketing language in advance, we might do a live assessment of it in-session.

Part 1: May 30, 2023
In this 2-hour session, we’ll show you the power of branding, explore real world examples and dive deep into your own brand, including your target audience and unique selling points. We’ll make sure we leave plenty of time for your own specific questions, and you’ll leave with a worksheet to help you think critically about who your audience is and what they need ahead of our next session.

Part 2: June 6, 2023
During this 2-hour hands-on working session, we’ll help you hone your value proposition and visuals and show you how to use those elements to sell on everything from social media to your website. You’ll leave with custom messaging and practical steps to start reaching and converting your audience.